[LO2] Copyright, Permissions and Legal and Ethical

Copyright:
Copyright is the right given to a creator of an original work. They are given exclusive permission to distribute their original work. Breaching copyright will create legal consequences i.e. getting sued. You have to acquire permission to be able to use someones intellectual property. This is important because it will mean that we will able to use other assets.

This applies to our photographs because we have to be careful of taking photos with copyrighted work such as logos and branded items. When we take our photographs, we have a technical copyright over that photograph which is the same as saying "We own the visual for this photograph."

Intellectual Property - An idea that a person/group owns.

Copyright Infringement - Breaching a copyright of someones original work.

Gaining Permission
Permission must be acquired for any models and locations that will be used for the photography. If the location is on private land, one must gain permission to be able to use the location. 

Permissions and Release Forms
1. Making sure to when taking the picture to frame it, to make sure to only capture the object within the photo, avoiding people in the process.
2. Certain times of day can help prevent people in the image. This is especially true for landmarks as people will be there but are not necessarily there all day.

!!Avoid using telephoto lens during the daytime!!

This creates suspicions because of the fact that it can capture close up shots without being known. This means a person is able to take a photo of a person without them being aware.

Try to avoid taking photographs of people generally and AVOID having children in photograph.

Legal and Ethical
Representations to avoid:
- Offending cultures and religion
- Avoid stereotypes
- To avoid creating an idea/opinion about something/someone - out-of-context photos - Defamatory