LO2: Task 3 - Sketches - Photo Idea/Example - Analysis

  

First Sketch Idea - 'On Time'

Idea Description:

Travel has been relied on, time and time again.

A. Subject -
The subject is a the Bus Station and a Sheffield Hallam building.

B. Composition -
The foreground can be considered the wall I am using to frame the photograph in the background. The brick work helped with setting up the rule of thirds and the windows are centered onto 2 focal points which aligns people eyes to towards the main subject.

C. Shot Type and Angles -
The foreground photograph has a baseline angle which helps create the illusion of a building with the background photograph. The photograph in the background is shot from a low angle to connote the importance of the building as to why it is a part of our time.

I decided on these subjects with this shot type and angle because it is to connote the fact that we use vehicles to travel almost everyday of our lives and how we almost rely on it to get to our locations. This is compared to the time that when vehicles was used more and more as time went forward.

D. Equipment -
I will most likely use a standard kit lens considering how close I took the photographs at and a standard DSLR camera with or without a tripod will work with the style of photography I am doing.

E. Location –
Sheffield Bus Station and a Sheffield Hallam Building nearby. These locations have been chosen because of how accessible they are, as both photos used in the edited photo 

F. Models –
If anything, there are no models but the subjects are two different buildings.

G. Settings -
The settings I will be using will most likely be 1/100th shutter speed, with an aperture size of 5.7 and an ISO value of 100.

Original Photos used:

The photograph that is in the background; Sheffield Hallam building near the bus station.
This building allows me to represent the future that we reached. Not only that, it also represent further futures to be created.

The foreground photograph which is the bus station back wall. This is the connotation of how we have come from a long age of constant travel and how far back we used transportation at the time. The brickwork shows the age of the photograph and the angle I have took the photo shows the age.

LO2 - Pitch Evaluation

Presentation Slides:

Questionnaire link:
 https://www.surveymonkey.com/s/KCCSQJM

Evaluating and reviewing the Analysis:
2 Strengths -
+ A general(?) idea that works
+ Style of photography chosen fits the theme of identity I am planning to do

3 Improvements -
*To be able to correctly choose what photography techniques would best suit the concept.
***Think about the locations I will be using.
**I need to be able to create the correct connotations and representations of time to fit my theme of identity.

Next steps based on improvements -

- Find out what locations I will be using.

- Plan the way my photos will appear in terms of what elements will be involved.

- Find a series of buildings that contrast each other in terms of time and how it appears.

- Choose which form of architecture I will be focusing on in terms of what type of building I will be using. An example of two contrasting building would be: a high-rise to a bungalow.

Treatment for Photography (Unit 31)

Treatment for Photography – Unit 31

Passage of Time

The Brief:
You have been commissioned by The Workstation to create a photographic collection and promotional poster for an exhibition on the theme 'identity'. Each collection is to contain five final pieces of original photographs. For this unit you will take photographs using a range of photography techniques, manipulate them to create your final five pieces based on the theme.
By completing this unit you will understand the use of professional photographs in media products. You will understand how to plan for a photographic shoot and take and edit a rand of photographs for a specific media product (Promotional poster for the exhibition).

 
Concept Idea:
Landscape Photography - This will be mostly shots with consideration of natural light which will mean I will have to plan out what times I should take the photographs at and during what weather. I will have to consider the placement of the buildings and where to distribute the subject on the rule of thirds. The photos will most likely be in quite a lot of light, which means a small aperture, and an average to fast shutter speed may be used (<f5.6 Aperture and 1/60th Shutter Speed or higher). However, I could also consider a slow shutter speed and take a photograph of the same position where the foreground will have moving element to connote time. Each building will be super-imposed with a double exposure effect, each with different themes/subjects and in different styles. 
Each of the photos will have different uses of depth of field to provide a sense of having a single focus on the photograph. Another photo will also use a slow shutter speed on a static location to capture movement outside of the main subject of focus to create the sense of time. 

Each of the photographs will feature different photography styles. 
- Shallow depth of field to create a main focal point. 


Target Audience:
Considering the photos will be a connotation of time, it will most likely create less interest in the younger audience, however I will still be aiming it an age group which will be 16 and above. The photographic genre will be quite general and it doesn’t have a focus on a certain trend or stereotype, which means both genders are able to understand the photographs. The demographic isn’t as quite important because of the fact that I am taking photos to represent time which means it will have influences from several cultures. More specifically, people who may want to look back into the past can emulate that through the photographs. The majority of people who will be viewing my photographs will most likely be people from the ABC1 demographic as the photographs will be featured in an exhibit.

 
Key Milestones:
1. Planning - 17/4/2015
2. Taking Photographs - 20/4/2015
3. Editing Photographs - 4/5/2015
4. Launch Date - A week in June

 
Equipment:

-          DSLR Camera with a standard lens
-          External Lighting – Artificial Lighting – This is to counter natural lighting, as it cannot be controlled
-          Tripod – To keep the camera steady for static shots
-          Photoshop – This will be the program that I will be using to edit the photographs that I have taken

 
Props and Models:
I will take photographs of buildings, which mean I will be less likely to use props. The subject (the buildings) is technically the given prop in the landscape photography I will be taking. However, if I will be doing my contingency, I will most likely require models that are able to do candid photography. This will mean that I will be required to acquire their permission.

 
Health and Safety Consideration:
Gaining permissions: I will be using a Release form to ask for permission for people who are willing to model for me. The importance of this is to prevent breaching their privacy.
Recce Forms: These are forms that are used to assess a location to see if it provides the necessary and/or relevant subjects to my photographs.

Risk Assessment: This is to assess possible risks and hazards that may happen outside during photo sessions and other activities involving us. These are important because they are going to provide evidence of what we have to be careful of and how we are going to act accordingly if one of the listed risks were to happen. 

Legal and Ethical Consideration

Copyright:
Copyright is the right given to a creator of an original work. They are given exclusive permission to distribute their original work. Breaching copyright will create legal consequences i.e. getting sued. You have to acquire permission to be able to use someone’s intellectual property. This is important because it will mean that we will able to use other assets.

This applies to our photographs because we have to be careful of taking photos with copyrighted work such as logos and branded items. When we take our photographs, we have a technical copyright over that photograph which is the same as saying "We own the visual for this photograph."

The copyright pertaining to my style of photography will mostly concern logos and private property. I will have to ask for permission if I will be planning on using locations, buildings and and form of media not owned by me.

Gaining Permission
Permission must be acquired for any models and locations that will be used for the photography. If the location is on private land, one must gain permission to be able to use the location. If I am going to take photographs of private locations, I will have to contact the people who own said locations and ask for permission to use the location as a part of my project. The same applies may apply to buildings but if I take photographs from a public area, it should be fine for me to use the photograph I have taken as a part of editing my photographs. The reason I would be gaining permission to use these subjects for my photograph would be the fact that I am trying to represent Sheffield and to create the meaning of time.

Permissions and Release Forms
1. Making sure to when taking the picture to frame it, to make sure to only capture the object within the photo, avoiding people in the process.
2. Certain times of day can help prevent people in the image. This is especially true for landmarks as people will be there but are not necessarily there all day.

 !!Avoid using telephoto lens during the daytime!! 

This creates suspicions because of the fact that it can capture close up shots without being known. This means a person is able to take a photo of a person without them being aware.

Try to avoid taking photographs of people generally and AVOID having children in photograph.

Legal and Ethical:
Representations to avoid:
- Offending cultures and religion
- Avoid stereotypes
- To avoid creating an idea/opinion about something/someone - out-of-context photos - Defamatory
- Abide to the wellbeing of the model you are planning to take photographs of. They may not necessarily like the way they are represented on a certain photograph.
- This may link in to the fact that photography should only be done on public places. This is also to prevent wrong contexts of the location you are taking photographs of since it may reflect that section of society.

Contingencies:
My current contingency is to use candid style photography to capture the natural emotions of people. This is to reflect what kind of identity the city has which is shown through the people who there. It will be done in different locations that will make the model almost blend in to the surroundings but will still somehow stand out regardless. This effect can be achieved through the use of Photoshop by creating a blurring the background to simulate an out of focus effect. This can be done naturally on a camera though but it can be used as a fail-safe if the original is out of focus and if does not look natural.